Accessibility

Subtitles that let HOH viewers immerse

in the movie’s emotions & context

HOH viewers’ satisfaction improved by 153%

Role

Primary Research

Secondary Research

Co-design Workshop

Wireframe

User Interface

Usability Test

Solo Project

Personal Project

(2025.07~2025.09)

Impact

Satisfaction increased by 153%

Why I Care About Accessibility

Struggling to Grasp Movie Context During Temporary Hearing Loss

I once experienced sudden hearing loss and felt the discomfort of missing everyday sounds. Since I love movies, I tried watching them with subtitles, but I couldn’t fully immerse myself. This naturally led me to think about the movie-watching experience of deaf viewers and inspired this project.

Problem

Current subtitles failed to convey enough emotion and context.

HOH viewers find it hard to immerse because subtitles don’t fully convey emotions, context, and sound storytelling, making it difficult to enjoy movies on the same level as hearing viewers.

Solution

Filling in missing sounds with visual captions, haptics, and vibration

With subtitle presets and haptic feedback, the experience went beyond basic understanding to supplement emotion and context, enabling them to enjoy movies on the same level as hearing viewers.

Current Streaming Platforms

Streaming platform subtitles often fail to convey background music or the actors’ emotions.

I’m okay

I didn’t realize the male lead was so nervous when he confessed.

Emotions from the actor’s voice

are not conveyed

( The victim felt fear )

Actually, they said a gunshot was heard in the background.

If the camera isn’t on the sound source, the sound is hard to understand

Interview Goal

How do gaps in subtitles affect hard of hearing viewers

fully immerse in and enjoy the emotional journey of a movie?

Interview Outline


Topic

How do gaps in subtitles affect immersion and emotional experience for deaf and hard-of-hearing viewers?


Method

Mixed: Google Meet (online) + in-person

Participants: 4 HOH viewers


Questions on whether

Standard subtitles miss important elements

Gaps affect immersion and emotional understanding

Improved subtitles change the viewing experience

The amount of information feels overwhelming

Interview Insight

( John is running )

Unwanted subtitle spoilers reduce enjoyment.

What, I got spoiled!!

Limited sound immersion weakens emotional impact.

So that was the sound of cards? I didn’t know.

Madness is the only freedom left.

Need to ask someone when not understood in the middle.

What did he just say? 😥

Want the same level of understanding as non-disabled users.

“I want to be surprised, cry, and laugh at the same moments and directions.”

Current subtitles make it hard to enjoy the movie while following the content.

“I need to be in the right mindset to watch a movie.”

Literature Review

Visual, customizable subtitles and haptic make movies clearer for HOH users.

Font

Visual Subtitles

For music, visual expressions such as color, font, and position are more effective than plain text.


Ahn, S., Kim, J., Shin, C., & Hong, J.-H. (2024). Visualizing Speech Styles in Captions for Deaf and Hard-of-Hearing Viewers. International Journal of Human-Computer Studies, 103386–103386. https://doi.org/10.1016/j.ijhcs.2024.103386

Customizable Subtitles

Deaf & hard-of-hearing users prefer customization, and current subtitles lack representations of sound, emotion & distinction.

Uzzo, G. (2025). “Your subtitles will look like this”: Exploring user preferences for closed captions across streaming platforms. The International Journal of Translation and Interpreting Research, 17(2), 55–72. https://doi.org/10.12807/ti.117202.2025.a04

Haptic Feedback

Deaf & hard-of-hearing users can perceive sound information through vibration, so vibration assistive devices are useful.

Mirzaei, M., Kán, P., & Kaufmann, H. (2021). Effects of Using Vibrotactile Feedback on Sound Localization by Deaf and Hard-of-Hearing People in Virtual Environments. Electronics, 10(22), 2794. https://doi.org/10.3390/electronics10222794

Initial Ideation

Ideated research-based methods for intuitive understanding of movie sounds.

Question

From the HOH perspective, I wondered

if too much information might disrupt immersion.

Codesign Workshop

Goal

Finding balance that helps HOH viewers

understand emotions & context without breaking immersion.

Immersion

Rich understanding

Participants: 6
Duration: 90 min each


Format
Codesign Workshop


Process
Icebreaking
Identify easily missed sounds
Empathy mapping of discomforts
Assess the level of concreteness in expressions
Test expression methods
Research preferences for descriptive subtitles

Footsteps

Laughter

Crowds

Shift in musical tone

Glass breaking

Door Closed

Breathing

Phone vibration

Speech rate

Rain

No subtitles → mismatch in lip-reading and eye focus

Spoiler exposure (OTT upload delays, hard to join conversations)

Lack of data on sound effects experience

Fatigue (hard to tell who is speaking / identify sounds)

Insufficient subtitle descriptions

Subtitles moving too fast

Spoiler subtitles

Emotional direction not conveyed

Asking questions pattern in real cinemas

Desire to have the same level of understanding as non-disabled viewer

Inconvenience of frequent rewinding

If you experienced any of the following, please rate your level of discomfort:

1 = Not very uncomfortable

3 = Uncomfortable

[Additional comments]

Simple: [Door closes], [Footsteps] / Line: [You really wanna get scolded?]

Medium: [Door slams, room echoes] / Line: [You really wanna get scolded?]

Rich: [Door slams, room echoes] + Haptic feedback + Sound infographic /

Line: [You really wanna get scolded?] with intonation marks + timed text (“Step step”)

Glasses temple (earpiece)

Electronic earrings

Apple Watch / Galaxy Watch

Electronic ring (e.g., Galaxy Ring)

Wireless earphones (AirPods)

Other ( )

Explanation style

Simple Interest Curve

Medium Interest Curve

Rich Interest Curve

Time

Time

Time

Degree of interest

Degree of interest

Degree of interest

Which of the three subtitle styles do you think gives the best immersion and enjoyment?

If vibration feedback could be received while watching

a movie, which device would you prefer for haptic feedback?

Drawing additional details

What do you think about turning movie subtitles into variety-show style captions?

Level 1 (Monochrome)

Level 2 (Text styling)

Level 3 (Fancy)

Preferred / Not preferred

Preferred / Not preferred

Preferred / Not preferred

[Door slams, room echoes]

You really wanna get scolded?

Boss! I’ll really do betTer!!

I didn’t catch that just now.

I didn’t catch that just now.

step

step

Bang!

Step

step

Did you get what Shina said?

What?

Keep (Good):

Adapt (Good but needs changes):

Stop (Not good):

I didn’t catch that just now.

AI

What did you just say?

*Permission to use interviewee photos in this portfolio has been obtained.

Current subtitles score : 1.9

Q. How would you rate your satisfaction with watching movies on OTT platforms?

Strongly dissatisfied

1

2

Neutral

3

Satisfied

Dissatisfied

4

5

Very Satisfied

Don’t

Do

Distracting!

Subtitles are positioned where the speaker is located

Subtitles with too much detail

Hard to tell movie from graphics!

Graphics that ruin the movie

Asking in the middle ruins immersion

Interactive AI search while watching

AirPods conflict with hearing aids, not usable

The vibration feels too simple and repetitive

Keep subtitles at the bottom,

avoid variation

Describe only the current scene

Use only vibration as an extra

immersive cue

Review unclear parts after watching

Watch works best for haptic feedback

Detailed vibration feedback for each situation

User Flow

STEP 1

Open a movie on Netflix

STEP 2

Launch our app

STEP 3

Search for the movie title

Click!

Search

Click!

Final Design

Subtitles express emotions and context,

covering non-verbal and paralinguistic cues

Conveying sound vibrations

to the users via a smartwatch

Customizable subtitle settings adjust to user preference

Genre-based templates

enable quick subtitle choice

Musical

( 🎹 Piano melody, enjoyably playing)

I will be back!

Action

Run!!!

(Boom💣!)

Drama

No..Don’t come here..

You are dead.

Romance

What are you drawing?

Bookmark scenes to

rewatch when sound is unclear

User Feedback

*Permission to use interviewee photos in this portfolio has been obtained.

  1. Compared to existing OTT subtitles, the current version is better.

Strongly Disagree

1

2

Neutral

3

Agree

Disagree

4

5

Strongly Agree

  1. The app makes it easier to understand a film’s emotions and context.

Strongly Disagree

1

2

Neutral

3

Agree

Disagree

4

5

Strongly Agree

  1. The app does not disturb immersion when watching a movie.

Strongly Disagree

1

2

Neutral

3

Agree

Disagree

4

5

Strongly Agree

“Naturally got immersed as it conveyed emotions and sound effects missing in regular OTT subtitles.”

“Since it was customized, extra information appeared only when needed and didn’t break the flow.”

Impact

Satisfaction increased by 153%

Q. How would you rate your satisfaction

with watching movies on OTT platforms?

Satisfaction score with

Regular OTT subtitles

1.9

8 respondents

2.5X

Q. What is your satisfaction level with

the improved subtitles versus the original?

Satisfaction score with

Talebridge subtitles

4.8

8 respondents

UI System

Built the design system from start to finish

Accessibility

Integrated a11y checks to ensure accessible color contrast and readability

What I’ve learned

Enhancing Immersion Without Distracting

I realized that designing for accessibility means delivering the necessary information with clarity while preserving immersion without disrupting the flow of the movie. In particular, through the process of designing subtitles for deaf viewers, I learned that the effectiveness greatly depends on how visual and haptic elements are arranged to supplement emotions and context. Ultimately, accessibility design is about carefully balancing clarity and immersion, and I came to understand that achieving this balance is the true starting point for improving user experience.

© Yunjin Tak 2025 All Rights Reserved