Trust Signals, Behavior-Driven Trust
Trust Signals, Behavior-Driven Trust
Built Personality-Level Trust in Dating Experiences
Built Personality-Level Trust in Dating Experiences
Built Personality-Level Trust in Dating Experiences
Balancing user trust with business growth
Balancing user trust with business growth
Balancing user trust with business growth
Problem
Problem
Problem
In dating app, shallow profiles and a sense of distrust make it hard to build trust.
In dating app, shallow profiles and a sense of distrust make it hard to build trust.
In dating app, shallow profiles and a sense of distrust make it hard to build trust.
Users often experience harassment, fake profiles, and other crimes on dating apps,
making it difficult to trust who someone really is.
Users often experience harassment, fake profiles, and other crimes on dating apps, making it difficult to trust who someone really is.
Users often experience harassment, fake profiles, and other crimes on dating apps, making it difficult to trust who someone really is.
Solution
Solution
Solution
Building Credibility Through Structured Recommendations.
Building Credibility Through Structured Recommendations.
Building Credibility Through Structured Recommendations.
Introduced a structured micro-recommendation format (tag selection + one-line comment), reducing effort while still capturing concrete trust signals.
Designed the UX so that multiple short recommendations aggregate into cumulative credibility.
Combined recommendations with relational data (friendship length, alumni status, mutual contacts), making even short comments carry objective weight.
Introduced a structured micro-recommendation format (tag selection + one-line comment), reducing effort while still capturing concrete trust signals.
Designed the UX so that multiple short recommendations aggregate into cumulative credibility.
Combined recommendations with relational data (friendship length, alumni status, mutual contacts), making even short comments carry objective weight.
Introduced a structured micro-recommendation format (tag selection + one-line comment), reducing effort while still capturing concrete trust signals.
Designed the UX so that multiple short recommendations aggregate into cumulative credibility.
Combined recommendations with relational data (friendship length, alumni status, mutual contacts), making even short comments carry objective weight.
Project Impact
Project Impact
Project Impact
Achieved 40% increase in users, reaching a balanced 1:1 gender ratio.
Achieved 40% increase in users, reaching a balanced 1:1 gender ratio.
Achieved 40% increase in users, reaching a balanced 1:1 gender ratio.
Lowered entry barriers while maintaining trust effectiveness.
Lowered entry barriers while maintaining trust effectiveness.
Lowered entry barriers while maintaining trust effectiveness.
Phase 1
Boost matches by building trust in character.
Boost matches by building trust in character.
Boost matches by building trust in character.
Background
Background
Background
Existing online dating apps are arenas of distrust.
Existing online dating apps are arenas of distrust.
Existing online dating apps are arenas of distrust.
Source : Online Dating Service Usage Survey, Dec. 2020 Korea Consumer Agency
Source : Online Dating Service Usage Survey, Dec. 2020 Korea Consumer Agency
User Interview
User Interview
User Interview
Surface-level profile info made it hard to trust their character.
Surface-level profile info made it hard to trust their character.
Surface-level profile info made it hard to trust their character.
Goal
Identify specific reasons of distrust when relying only on profile information
Method
8 user interviews (semi-structured)
Findings
Instinctive caution toward strangers
Lack of evidence to verify the other person’s authenticity
Goal
Identify specific reasons of distrust when relying only on profile information
Method
8 user interviews (semi-structured)
Findings
Instinctive caution toward strangers
Lack of evidence to verify the other person’s authenticity
*Permission to use interviewee photos in this portfolio has been obtained.
*Permission to use interviewee photos in this portfolio has been obtained.
“I know they exist, but I’m not sure about their character, so I still can’t trust them.”
“I know they exist, but I’m not sure about their character, so I still can’t trust them.”
“I know they exist, but I’m not sure about their character, so I still can’t trust them.”
“All this info, but I still don’t know who they really are.”
“All this info, but I still don’t know who they really are.”
“All this info, but I still don’t know who they really are.”
Literature Research
Literature Research
Literature Research
To trust someone’s character, the endorsement of others is essential.
To trust someone’s character, the endorsement of others is essential.
To trust someone’s character, the endorsement of others is essential.
How might we + Success Metrics
How might we + Success Metrics
How might we + Success Metrics
Ideation 1 + User’s Feedback
Ideation 1 + User’s Feedback
Ideation 1 + User’s Feedback
Recommendations from their acquaintance was most trustworthy & fit the need for diverse intros.
Recommendations from their acquaintance was most trustworthy & fit the need for diverse intros.
Recommendations from their acquaintance was most trustworthy & fit the need for diverse intros.
Ideation 2 + Comparison
Ideation 2 + Comparison
Ideation 2 + Comparison
Recommendations that shared personal stories earned the most trust.
Recommendations that shared personal stories earned the most trust.
Recommendations that shared personal stories earned the most trust.
Design
Design
Design
Listen to what their friend says
Listen to what their friend says
Listen to what their friend says
Recommender:
Recommender:
Recommender:
John. T
John. T
John. T
Male
Male
Male
Charm seen by a friend
Charm seen by a friend
Charm seen by a friend
Charming personality 😘
Charming personality 😘
Charming personality 😘
Fashion sense 🧥
Fashion sense 🧥
Fashion sense 🧥
Harmonious family 👨👩👦
Harmonious family 👨👩👦
Harmonious family 👨👩👦
How did you meet?
How did you meet?
How did you meet?
College Friend
College Friend
College Friend
How long have you known each other?
How long have you known each other?
How long have you known each other?
3-5 years
3-5 years
3-5 years
What strengths have you seen?
What strengths have you seen?
What strengths have you seen?
Jieun is my former coworker! She’s incredibly responsible with her work and always puts others first. Even though dealing with people can be tough, she never shows it and just keeps smiling, and I honestly admire her for that. Jieun has such a bright energy that whenever I’m with her, I feel happier too. And as for her beauty, that goes without saying 😌
Jieun is my former coworker! She’s incredibly responsible with her work and always puts others first. Even though dealing with people can be tough, she never shows it and just keeps smiling, and I honestly admire her for that. Jieun has such a bright energy that whenever I’m with her, I feel happier too. And as for her beauty, that goes without saying 😌
Jieun is my former coworker! She’s incredibly responsible with her work and always puts others first. Even though dealing with people can be tough, she never shows it and just keeps smiling, and I honestly admire her for that. Jieun has such a bright energy that whenever I’m with her, I feel happier too. And as for her beauty, that goes without saying 😌
Affiliation:
Affiliation:
Affiliation:
Naver / Planning
Naver / Planning
Naver / Planning
Naver
Naver
Naver
Marketer
Marketer
Marketer
Los Angeles
Los Angeles
Los Angeles
Verified
Verified
Verified
“One thing’s for sure, you’ll never be bored with this friend 🤓”
“One thing’s for sure, you’ll never be bored with this friend 🤓”
“One thing’s for sure, you’ll never be bored with this friend 🤓”
User Testing Results
User Testing Results
User Testing Results
User testing were also positive, so we launched it.
User testing were also positive, so we launched it.
User testing were also positive, so we launched it.
Goal
Verify if recommendation notes increase user trust and satisfaction (Happiness)
Measure whether this experience improves revisit rate (Retention)
A/B Test
A (Baseline): Self-introduction only
B (Improved): Self-introduction + friend recommendation note
Metrics
Happiness: User trust satisfaction test (5-point survey on recommendation trust + interviews)
Retention: Profile trust by recommendations (Number of likes received on the same profile)
Goal
Verify if recommendation notes increase user trust and satisfaction (Happiness)
Measure whether this experience improves revisit rate (Retention)
A/B Test
A (Baseline): Self-introduction only
B (Improved): Self-introduction + friend recommendation note
Metrics
Happiness: User trust satisfaction test (5-point survey on recommendation trust + interviews)
Retention: Profile trust by recommendations (Number of likes received on the same profile)
“Because I was recommended by someone, I felt reassured that at least this person wouldn’t be weird.”
“Because I was recommended by someone, I felt reassured that at least this person wouldn’t be weird.”
“Since the introduction was written by others, it felt more objective and trustworthy.”
“Since the introduction was written by others, it felt more objective and trustworthy.”
Impact
Impact
Impact
More than 70% of users in the app have recommendations.
More than 70% of users in the app have recommendations.
More than 70% of users in the app have recommendations.
Happiness
Happiness
Trust satisfaction increased by 60%
Trust satisfaction increased by 60%
Recommendation X
Recommendation X
Recommendation 0
Recommendation 0
60%
60%
4.6
4.6
0.8
0.8
User trust satisfaction test
User trust satisfaction test
Participants: 324 / Scale: 5-point
Participants: 324 / Scale: 5-point
Retention
Retention
Number of matches increased fivefold
Number of matches increased fivefold
Profile trust by recommendations
Profile trust by recommendations
Recommendation X
Recommendation X
Number of likes received 4
Number of likes received 4
vs
vs
Recommendation 0
Recommendation 0
Number of likes received 22
Number of likes received 22
*Total: 197 participants
*Total: 197 participants
“Having recommendations made me feel I could trust the person.”
“Having recommendations made me feel
I could trust the person.”
“Having recommendations made me feel
I could trust the person.”
Phase 2
Phase 2
Phase 2
But after launch, new sign-ups started to decline.
But after launch, new sign-ups started to decline.
But after launch, new sign-ups started to decline.
Unexpectedly
Unexpectedly
Unexpectedly
New sign-ups dropped 3.2 times after adding testimonials.
New sign-ups dropped 3.2 times after adding testimonials.
New sign-ups dropped 3.2 times after adding testimonials.
Problem Analysis
Problem Analysis
Problem Analysis
Having to write long testimonials became a barrier, so people didn’t join.
Having to write long testimonials became a barrier, so people didn’t join.
Having to write long testimonials became a barrier, so people didn’t join.
S
S
S
Felt like immigration check.
Took too long and I gave up on signing up.
Felt like immigration check.
Took too long and I gave up on signing up.
Felt like immigration check.
Took too long and I gave up on signing up.
Trade-off
Trade-off
Trade-off
Shorter testimonials bring more sign-ups but less trust.
Shorter testimonials bring more sign-ups but less trust.
Shorter testimonials bring more sign-ups but less trust.
Testimonial length
Testimonial length
Testimonial length
↑
↑
↑
Testimonial length
Testimonial length
Testimonial length
↓
↓
↓
Trust
Trust
Trust
↑
↑
↑
Trust
Trust
Trust
↓
↓
↓
New sign-ups
New sign-ups
New sign-ups
↓
↓
↓
New sign-ups
New sign-ups
New sign-ups
↑
↑
↑
How Might We?
How Might We?
How Might We?
... reduce length of a referral while maintaining trust to
increase new users and satisfy current users?
... reduce length of a referral while maintaining trust to
increase new users and satisfy current users?
... reduce length of a referral while maintaining trust to
increase new users and satisfy current users?
Adoption : Number of new sign-ups
Adoption : Number of new sign-ups
I decided to maintain trust not through “length,”
but through the “highlighting various aspects of users”.
Length
highlighting various aspects of users
Ideation
Selecting tags and writing one line reference.
Users leave trust cues with a short tag
+ one-line comment.
+
Writing Load ↓
+
Participation ↑
Stacked short comments from multiple people build cumulative trust.
Sarah T.
Female
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Facebook Product Manager / Known for 3 years
John H.
Prefer not to say
Fun, easygoing, and full of energy.
Definitely worth meeting
Self-employed / Known for 3 years
Always brings good vibes.
You’ll have a great time with them.
Lawyer / Known for 3 years
James R.
Male
Implemented a structure that displayed a list of short one-line recommendations left by friends.
+
Trust ↑
+
Variety ↑
I decided to maintain trust not through “length,”
but through the “highlighting various aspects of users”.
Length
highlighting various aspects of users
Ideation
Selecting tags and writing one line reference.
Users leave trust cues with a short tag
+ one-line comment.
+
Writing Load ↓
+
Participation ↑
Stacked short comments from multiple people build cumulative trust.
Sarah T.
Female
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Facebook Product Manager / Known for 3 years
John H.
Prefer not to say
Fun, easygoing, and full of energy.
Definitely worth meeting
Self-employed / Known for 3 years
Always brings good vibes.
You’ll have a great time with them.
Lawyer / Known for 3 years
James R.
Male
Implemented a structure that displayed a list of short one-line recommendations left by friends.
+
Trust ↑
+
Variety ↑
I decided to maintain trust not through “length,” but through the “highlighting various aspects of users”
Length
highlighting various aspects of users
Ideation
Selecting tags and writing one line reference.
Users leave trust cues with a short tag
+ one-line comment.
+
Writing Load ↓
+
Participation ↑
Stacked short comments from multiple people build cumulative trust.
Sarah T.
Female
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Facebook Product Manager / Known for 3 years
John H.
Prefer not to say
Fun, easygoing, and full of energy.
Definitely worth meeting
Self-employed / Known for 3 years
Always brings good vibes.
You’ll have a great time with them.
Lawyer / Known for 3 years
James R.
Male
Implemented a structure that displayed a list of short one-line recommendations left by friends.
+
Trust ↑
+
Variety ↑
Iteration
Iteration
Iteration
1.Structured Micro-Recommendation
1.Structured Micro-Recommendation
1.Structured Micro-Recommendation
+
+
+
Iteration #1
Iteration #1
Iteration #1
The horizontal scrolling feels unnatural
The horizontal scrolling feels unnatural
The horizontal scrolling feels unnatural
Final Design
Final Design
Final Design
Reducing depth is beneficial from a business perspective.
Reducing depth is beneficial from a business perspective.
Reducing depth is beneficial from a business perspective.
Look up my friend’s name.
Look up my friend’s name.
Look up my friend’s name.
9:41
9:41
9:41
Yuna Kim
Yuna Kim
Yuna Kim
Cez Krol
Cez Krol
Cez Krol
Yerim Kim
Yerim Kim
Yerim Kim
John Feng
John Feng
John Feng
Lydia Yang
Lydia Yang
Lydia Yang
연락처 업데이트
연락처 업데이트
연락처 업데이트
Invite your friends!
Invite your friends!
Invite your friends!
What do you like about her?
What do you like about her?
What do you like about her?
👊 Positive
👊 Positive
👊 Positive
🍵 Calm
🍵 Calm
🍵 Calm
🐹 Cute
🐹 Cute
🐹 Cute
😜 Humorous
😜 Humorous
😜 Humorous
🤓 Compete
🤓 Compete
🤓 Compete
💰 Capable
💰 Capable
💰 Capable
👏🏻 Inspiring
👏🏻 Inspiring
👏🏻 Inspiring
💪🏻 Fit
💪🏻 Fit
💪🏻 Fit
🍭 Kind
🍭 Kind
🍭 Kind
⚖ Good character
⚖ Good character
⚖ Good character
🏊🏻 Self-disciplined
🏊🏻 Self-disciplined
🏊🏻 Self-disciplined
✨ Attractive
✨ Attractive
✨ Attractive
😘 Playful
😘 Playful
😘 Playful
🙇🏻♀️ Polite
🙇🏻♀️ Polite
🙇🏻♀️ Polite
+ Manual entry
+ Manual entry
+ Manual entry
Invite
Invite
Invite
+
+
+
Iteration #2
Iteration #2
Iteration #2
A full page feels overwhelming for users
A full page feels overwhelming for users
A full page feels overwhelming for users
My Amazing Friend
My Amazing Friend
My Amazing Friend
😘
What do you like about her?
😘
What do you like about her?
😘
What do you like about her?
3 / 3개
3 / 3개
3 / 3개
👊 Positive
👊 Positive
👊 Positive
🍵 Calm
🍵 Calm
🍵 Calm
🐹 Cute
🐹 Cute
🐹 Cute
😜 Humorous
😜 Humorous
😜 Humorous
🤓 Compete
🤓 Compete
🤓 Compete
💰 Capable
💰 Capable
💰 Capable
👏🏻 Inspiring
👏🏻 Inspiring
👏🏻 Inspiring
💪🏻 Fit
💪🏻 Fit
💪🏻 Fit
🍭 Kind
🍭 Kind
🍭 Kind
⚖ Good character
⚖ Good character
⚖ Good character
🏊🏻 Self-disciplined
🏊🏻 Self-disciplined
🏊🏻 Self-disciplined
✨ Attractive
✨ Attractive
✨ Attractive
😘 Playful
😘 Playful
😘 Playful
🙇🏻♀️ Polite
🙇🏻♀️ Polite
🙇🏻♀️ Polite
+ Manual entry
+ Manual entry
+ Manual entry
Invite
Invite
Invite
2.Cumulative Trust
2.Cumulative Trust
2.Cumulative Trust
+
+
+
Iteration #1
Iteration #1
Iteration #1
Hard to read
Hard to read
Hard to read
Jane
Jane
Jane
Female
Female
Female
Meta
Meta
Meta
1 / 3
1 / 3
1 / 3
9:41
9:41
9:41
John H.
John H.
John H.
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Marketer, Google
Marketer, Google
Marketer, Google
Sarah T.
Sarah T.
Sarah T.
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Lawyer
Lawyer
Lawyer
James R.
James R.
James R.
Fun, easygoing, and full of energy. Definitely worth meeting
Fun, easygoing, and full of energy. Definitely worth meeting
Fun, easygoing, and full of energy. Definitely worth meeting
IT Developer, Startup
IT Developer, Startup
IT Developer, Startup
Blair W.
Blair W.
Blair W.
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Designer, Meta
Designer, Meta
Designer, Meta
추천인 : 강*희
추천인 : 강*희
추천인 : 강*희
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
변호사
변호사
변호사
추천인 : 김*혜
추천인 : 김*혜
추천인 : 김*혜
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
자영업자
자영업자
자영업자
추천인 : 강*희
추천인 : 강*희
추천인 : 강*희
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
변호사
변호사
변호사
추천인 : 김*혜
추천인 : 김*혜
추천인 : 김*혜
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
자영업자
자영업자
자영업자
Final Design
Final Design
Users : “It feels like the recommender is telling me directly, I like that.”
Users : “It feels like the recommender is telling me directly, I like that.”
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Marketer, Google
Marketer, Google
John H.
John H.
Male
Male
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Sarah T.
Sarah T.
Female
Female
Fun, easygoing, and full of energy. Definitely worth meeting
Fun, easygoing, and full of energy. Definitely worth meeting
James R.
James R.
Prefer not to say
Prefer not to say
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Blair W.
Blair W.
Female
Female
Lawyer
Lawyer
IT Developer, Startup
IT Developer, Startup
Jane
Jane
Female
Female
Meta
Meta
1 / 3
1 / 3
9:41
9:41
+
+
+
Iteration #2
Iteration #2
Iteration #2
Distracting colors
Distracting colors
Distracting colors
John H.
John H.
John H.
Male
Male
Male
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Marketer, Google
Marketer, Google
Marketer, Google
Sarah T.
Sarah T.
Sarah T.
Female
Female
Female
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Always brings good vibes. You’ll have a great time with them.
Lawyer
Lawyer
Lawyer
James R.
James R.
James R.
Prefer not to say
Prefer not to say
Prefer not to say
Fun, easygoing, and full of energy. Definitely worth meeting
Fun, easygoing, and full of energy. Definitely worth meeting
Fun, easygoing, and full of energy. Definitely worth meeting
IT Developer, Startup
IT Developer, Startup
IT Developer, Startup
Jane
Jane
Jane
Female
Female
Female
Meta
Meta
Meta
1 / 3
1 / 3
1 / 3
9:41
9:41
9:41
추천인 : 강*희
추천인 : 강*희
추천인 : 강*희
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
한번 사귀면 진짜 잘해주더라. 만나보길 추천드려요. 미래의 형수님~!!
변호사
변호사
변호사
추천인 : 김*혜
추천인 : 김*혜
추천인 : 김*혜
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
나 진짜 얘한테 감동먹은 적이 너무 많아서 셀수 없어. 완전 따스한 애야.
자영업자
자영업자
자영업자
Final Design
Users : “It feels like the recommender is telling me directly, I like that.”
If there’s one guarantee, it’s that you won’t be bored hanging out with this friend 🤓
Marketer, Google
John H.
Male
Always brings good vibes. You’ll have a great time with them.
Sarah T.
Female
Fun, easygoing, and full of energy. Definitely worth meeting
James R.
Prefer not to say
Always brings good vibes. You’ll have a great time with them.
Blair W.
Female
Lawyer
IT Developer, Startup
Jane
Female
Meta
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User Testing
User Testing
User Testing
Can a short format still be persuasive in building trust?
Can a short format still be persuasive in building trust?
60%
60%
60%
40%
40%
40%
0%
0%
0%
0%
0%
0%
Strongly agree
Strongly agree
Strongly agree
Agree
Agree
Agree
Neutral
Neutral
Neutral
Disagree / Strongly disagree
Disagree / Strongly disagree
Disagree / Strongly disagree
Long texts can sometimes feel hard to read, but when multiple short ones stack up, it actually brings together diverse perspectives and feels easier to digest.
Long texts can sometimes feel hard to read, but when multiple short ones stack up, it actually brings together diverse perspectives and feels easier to digest.
Long texts can sometimes feel hard to read, but when multiple short ones stack up, it actually brings together diverse perspectives and feels easier to digest.
— Male, 32
— Male, 32
— Male, 32
Is it not burdensome if multiple acquaintances are asked to write recommendations?
Is it not burdensome if multiple acquaintances are asked to write recommendations?
20%
20%
20%
80%
80%
80%
0%
0%
0%
0%
0%
0%
Strongly agree
Strongly agree
Strongly agree
Agree
Agree
Agree
Neutral
Neutral
Neutral
Disagree / Strongly disagree
Disagree / Strongly disagree
Disagree / Strongly disagree
“When several people each leave a little note, it feels much more natural and convincing than one person’s exaggerated praise.”
“When several people each leave a little note, it feels much more natural and convincing than one person’s exaggerated praise.”
“When several people each leave a little note, it feels much more natural and convincing than one person’s exaggerated praise.”
— Male, 28
— Male, 28
— Male, 28
Impact & Result
Impact & Result
Impact & Result
Adoption : Number of new sign-ups
Adoption : Number of new sign-ups
Adoption : Number of new sign-ups
28% growth in new user sign-ups
28% growth in new user sign-ups
28% growth in new user sign-ups
Design System
Design System
Design System
The design system was built from start to finish.
The design system was built from start to finish.
The design system was built from start to finish.
-Built a reusable trust component system
-Standardized tags, comments, and affiliation cues
-Ensured consistency & easy scaling across features
-Built a reusable trust component system
-Standardized tags, comments, and affiliation cues
-Ensured consistency & easy scaling across features
-Built a reusable trust component system
-Standardized tags, comments, and affiliation cues
-Ensured consistency & easy scaling across features
Accessibility
Accessibility
Accessibility
Integrated a11y checks to ensure accessible color contrast and readability.
Integrated a11y checks to ensure accessible color contrast and readability.
Integrated a11y checks to ensure accessible color contrast and readability.
What I’ve Learned
What I’ve Learned
What I’ve Learned
Balancing user trust with business growth.
Balancing user trust with business growth.
Balancing user trust with business growth.
In the process of balancing trust and new user growth, I was able to look deeper into the fundamental reasons why people hesitate and feel distrust. I experienced firsthand that trust grows stronger when relationships, context, and collective evidence come together. This taught me that meaningful design is not just about service performance, but about understanding people’s hearts as well.
In the process of balancing trust and new user growth, I was able to look deeper into the fundamental reasons why people hesitate and feel distrust. I experienced firsthand that trust grows stronger when relationships, context, and collective evidence come together. This taught me that meaningful design is not just about service performance, but about understanding people’s hearts as well.
In the process of balancing trust and new user growth, I was able to look deeper into the fundamental reasons why people hesitate and feel distrust. I experienced firsthand that trust grows stronger when relationships, context, and collective evidence come together. This taught me that meaningful design is not just about service performance, but about understanding people’s hearts as well.
More projects
Hardware Interaction
Hardware Interaction
A baby's cry causes analysis using a wearable device and an application
A baby's cry causes analysis using a wearable device and an application
A baby's cry causes analysis using a wearable device and an application
Helping understand babies better
Helping understand babies better
Helping understand babies better
Accessibility
Accessibility
Subtitles that let hearing-impaired viewers immerse in the movie’s emotions & context
Subtitles that let hearing-impaired viewers immerse in the movie’s emotions & context
Subtitles that let hearing-impaired viewers immerse in the movie’s emotions & context
User satisfaction improved by 153%
Satisfaction improved by 153%
User satisfaction improved by 153%
Sponsored project, Hardware
Sponsored project, Hardware
Ideation Meeting Support Tool for ADHD
Ideation Meeting Support Tool for ADHD
Ideation Meeting Support Tool for ADHD
Helping Users 59.3% More Focused
Helping Users 59.3% More Focused
Helping Users 59.3% More Focused
